The Basses

 Saul Bass

-1920 – 1996

- American graphic designer

- Oscar-winning filmmaker

- Best known for his design of title sequences, film posters, and corporate logos.

- Worked for some of Hollywood's most prominent filmmakers, for example Alfred Hitchcock, Billy Wilder, Martin Scorsese, Stanley Kubrick, Otto Preminger,

- Best known title sequences: Was the animated paper cut-out of a heroin addict's arm for  ‘The Man with the Golden Arm’ or the disjointed text that races together and apart in Psycho.

-Also he designed some of the most iconic corporate logos in North America: (for example: Bell System logo in 1969, AT&T'sglobe logo in 1983, Continental Airlines' 1968 jet stream logo and United Airlines tulip logo.

- He provided effective, memorable title sequences by inventing a new type of kinetic typography, for the films North by Northwest (1959), Vertigo (1958), working with John Whitney, and Psycho (1960).

“DO LESS FOR MORE” – famous quote 

- "Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story". – famous quote

-“Making the ordinary extraordinary" - famous quote

- He used a variety of techniques,: cut-out animation for Anatomy of a Murder (1958), fully animated mini-movies such as the epilogue for the Best Picture Oscar winner Around the World in 80 Days (1956), and live-action sequences.

 

Elaine Bass

- worked for 40 years alongside Saul Bass

- they developed many projects for directors like Martin Scorsese and Danny DeVito

- she is one of the main designers and she helped to elevate the short film and the title sequence into an art form.

- the Basses were rediscovered by James L. Brooks and Martin Scorsese

- the basses were payed to create short films for various corporations and events.

- two of their short films were nominated for Oscar competition; Notes on the Popular Arts in 1977, and The Solar Film in 1979.

-Elaine is not widely acknowledged as co-creator of these important cinematic works

- critics of the 60s generally focused on Saul alone